The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Subaru of Kings Automall dedicated locally to the Love Promise?

At Subaru of Kings Automall, our Love Promise to the Cincinnati area can be seen in our proud support and sponsorship of many of our great local organizations. We're grateful not only to be a part of the Cincinnati community, but to serve it as well.

Great Parks of Hamilton County, Cincinnati Rec Commission
The Ohio Riverway Paddlefest
 Subaru Love Promise Heart

Love Promise Stories from Subaru of Kings Automall

Subaru and Subaru of Kings Automall believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru of Kings Automall Loves to CARE!  –  Christina B

The Tri-State Chapter of The Leukemia & Lymphoma Society is proud of its Loves to Care partnership with Subaru of Kings Automall. On August 12, Darryl Russell, General Manager of Subaru of Kings Automall and Star Delivery Specialist Courtney Bomkamp, joined LLS representative Christina Bold to deliver 80 warm blankets and 50 craft kits to cancer patients at The University of Cincinnati Medical Center. The University of Cincinnati’s Bone Marrow Transplant Program Director Dr. Zartash Gul was on hand to accept the donation on behalf of current patients. Thank you, Darryl, Courtney and the rest of the Subaru team, for your support of LLS and UC cancer patients. We are truly grateful for your kindness towards our cancer warriors!

Subaru Love Story - Most Valuable Kids  –  Sherri F

Thank you Kings Subaru for your continued support of Most Valuable Kids (MVK) during the Share the Love Event. Because of your generous support, MVK has been able to expand our services to meet the growing needs in our community associated with childhood poverty. This includes the creation of extra-curricular experiences that, for the majority of kid-focused, non-profit agencies in our community, saves them critical dollars to focus on other areas of need (70 % state MVK saves them money/impacts their bottom line) In 2018, your donation provided 22,747 at-risk kids in our community with the opportunity to enjoy an experience they would otherwise be unable to afford. These experiences reward hard work, strengthen relationships, enhance self-esteem and encourage kids to dream big! From the magic of a live performance at a theater to great seats at a sports event, MVK and Subaru understand the importance of creating childhood memories. Additionally, MVK creates programs that introduce kids to jobs, healthy eating, exercise, race/police relations and female empowerment with our very own Girls with Pearl's program at eight schools. Our impact is best said in the words of a teenage recipient, "Thank for making my birthday the most valuable memory that I will ever have. Words cannot express how much it meant to me. I will cherish that moment for the rest of my life. By receiving tickets to the theater, I saw kindness that sticks with people forever. I also grew closer to my aunt and developed a deeper love for the arts. I have never felt more appreciated in my life.” Thank you Kings Subaru, we couldn’t do what we do without you!

Subaru Love SPCA  –  Courtney B

In the spirit of the Subaru Loves Pets initiative, Kings Subaru organized an on-site adoption festival with the SPCA of Sharonville. On August 18th, 2018 representatives from Kings Subaru and the shelter gathered on the grounds in an effort to bring awareness to the increasing number of animals that spend weeks, if not months at a time, in shelters throughout the country. This event included music, food, custom tag engravings, and resulted in the adoption of 12 dogs and 6 cats. The event was in full swing with members of the community congregating with the intention of helping the shelter animals find their forever homes. Kings Subaru took additional measures to secure funding, with the assistance of SAF, to sponsor the SPCA foster program for a one-year time span. This special sponsorship of $5,867.77 will allow the SPCA to provide food, toys, and medical care to many of the animals from the shelter that are placed in the care of foster parents. The staff of Kings Subaru was grateful for the opportunity to meet the hard-working members of the Sharonville SPCA and to learn of their mission to place each animal in a loving home where they will receive all the love and care needed to prosper.

Subaru Loves to Care!!  –  Christina B

On August 8th, 2018 Subaru of Kings Automall brightened the day of so many patients at The University of Cincinnati Medical Center. General Manager Darryl Russell, Courtney Bomkamp, & Lisa Crowe made another special delivery!! They delivered blankets, craft kits, & letters of HOPE to the UC patients! The Leukemia & Lymphoma Society appreciates Subaru's continued support of our critical mission!!

Love Promise Story from Subaru of Kings Automall  –  Christina B

On July 31st, 2017 representatives from Subaru of Kings Automall and the Tri-State Chapter of The Leukemia & Lymphoma Society delivered 80 blankets for patients, 10 craft kits for visiting children, and a dozen “messages of hope” to The University of Cincinnati Medical Center. Tom Carleton, Tri-State Chapter Executive Director joined Darryl Russell, General Manager and Courtney Bomkamp, Star Delivery Specialist, of Subaru of Kings Automall in presenting these gifts of warmth and support to Dr. Stephen Medlin, George L. Strike Bone Marrow Transplant Medical Director of The University of Cincinnati Medical Center and, Sue Pinkard Administrative Director. Both Dr. Medlin and Ms. Pinkard who helped coordinate the delivery, expressed gratitude on behalf of the patients they serve, noting that this type of expression of support can be all it takes to turn around a patient’s day. LLS truly appreciates Darryl, Courtney, and all the staff at the Subaru of Kings Automall, for demonstrating that Subaru truly does LOVE TO CARE!

Subaru and NWF Loves the Earth  –  Tish J

Thank you for selecting our school for the garden project! We had a tot of fun working with the staff from Subaru.

MVK "Share the Love" Program for At-Risk Kids  –  Sherri F

Subaru of Kings Automall is an important partner of Most Valuable Kids of Greater Cincinnati (MVK). MVK is a non-profit agency that provides at-risk kids with donated event tickets and experiences as a way to reward and motivate them to overcome significant life challenges. MVK collaborates with more than 90 non-profit agencies, providing them with once-in-a-lifetime experiences. MVK and Subaru have teamed up with the Cincinnati Bengals to provide 20 kids/chaperones with tickets to every home Bengals game. In addition to the tickets, MVK kids are seated in a special section, receive t-shirts and hats and are featured on the Jumbotron! To make this experience even more impactful, MVK created an incentive program that encourages the kids to "Share the Love" in their community in order to be rewarded with the tickets. Thanks to Subaru of Kings Automall, in addition to these experiences, MVK received a generous donation to assist in our continued efforts to provide for agencies that serve kids in foster care, living in homeless shelters, teens living in rehabilitation facilities, mentoring programs and schools who serve kids living below the poverty level. Thank you Subaru of Kings Automall for your generous support of MVK and the deserving kids in our community!

Subaru of Kings Automall Hosts Dog Adoptions For SPCA Cincinnati  –  Larry P

Subaru of Kings Automall teams up with the SPCA in dog adoptions. We do adoptions here at the store.